• Sapporo Beer Museum - The Sapporo Beer Museum stands as Japan’s sole museum dedicated to beer, representing the rich history and culture of Sapporo. Established in 1876, Sapporo led the way in Japanese brewing, and the museum showcases this heritage with brewing equipment, vintage posters, and artifacts illustrating the growth of beer alongside the development of Hokkaido.

Housed in a stunning red-brick building, which was originally a sugar factory and is now a registered Hokkaido Heritage site, the museum serves as both an industrial monument and a popular photo-worthy destination.

A key attraction is the Beer Hall tasting experience. Visitors can sample three beers: the classic Sapporo Black Label, the historic Kaitakushi Beer, and Sapporo Classic, which is exclusively available in Hokkaido. For drivers or guests under 20, there are Hokkaido-exclusive non-alcoholic beverages available, ensuring everyone can participate.

Beyond being a tourist attraction, the Sapporo Beer Museum offers an opportunity to appreciate history, craftsmanship, and the pioneering spirit of Hokkaido in every glass.

• Guided tour of the Sapporo Beer Museum
• Guided explanations of the unique flavors and brewing backgrounds
• Three-beer tasting set featuring Sapporo Black Label, Kaitakushi Beer, and Sapporo Classic
• Tasting experience at the museum’s Beer Hall

Uncover the fascinating history and artistry of Japan’s renowned Sapporo Beer at the Sapporo Beer Museum. With guidance from an expert, explore captivating exhibits that trace the brewery’s evolution from 1876 to its present-day cultural importance. Participate in a distinctive tasting session featuring Sapporo Black Label, Kaitakushi Beer, and Sapporo Classic, or select non-alcoholic options if desired. Admire the museum’s beautiful red-brick architecture, which seamlessly combines tradition and modernity, ideal for capturing unforgettable photos. Opt for a 1.5-hour or 2-hour tour, with the longer option including a picturesque walk from Sapporo Station.

• Explore Japan’s sole beer museum dedicated to Sapporo Beer
• Delight in a guided tour with tastings of iconic beers
• Gain insights into Sapporo’s history and brewing culture
• Choose between a brief visit or a city exploration before the tour

For a full refund, cancel at least 24 hours before the scheduled departure time.