• Parco Ducale - The visit to the Ducal Park introduces us to the discovery of the history of the city of Parma, capital of the Duchy of Parma and Piacenza from 1552 to 1859, and of the botanical characteristics of the famous “Violetta di Parma”, present within the Duchy during the second half of the eighteenth century.
• Palazzo della Pilotta - We will visit the exterior of the Palazzo della Pilotta, built in the early Seventeenth Century by the Farnese as an imposing container for the court’s services. We will retrace the dynastic passages that followed the extinction of the Farnese dynasty.
• Museo Glauco Lombardi - We will visit the exterior of the Palazzo di Riserva, inside which the Glauco Lombardi Museum is located. We will retrace the events of the arrival of the famous “Violetta di Parma” inside the Duchy of Parma and Piacenza in the second half of the Eighteenth Century and the success of the small flower under the First and Second Empire, amply testified by the collections of the Glauco Lombardi Museum.
• Teatro Regio - We will take a look at the exterior of the Teatro Regio, one of the most important Opera Houses in the world, where internationally renowned artists, such as Paganini, Verdi, Toscanini, Callas and Beniamino Gigli, have played, sung and worked.
• Parma - We will be enchanted in front of the colorful counters of the famous patisseries, enjoy their sweet and cosy atmosphere while savoring traditional desserts and pastries.
• Battistero di Parma - We will observe the magnificent Baptistery of Parma from the outside.
• Cattedrale di Parma - We will cross Piazza Duomo and we will admire the Cathedral from the outside.
• Parma - We will visit a historic shop in the center to taste a traditional focaccia/sandwich.
• Color Viola - We will discover the Violetta di Parma 1930 shop.
• Parma - We will learn about the protagonists of the perfume supply chain in Parma, the origins of the first Italian cologne, Acqua di Parma, an iconic fragrance since 1916, and the birth of the other famous perfume and cosmetic companies in the area. We will deepen our knowledge of the Acqua di Parma brand, the history, values, and timeless style of the Maison from its origins to its new declinations, and approach Artistic Perfumery through an engaging sensory experience at one of the historic perfumeries in the city center.
• Parma - A fragrant aperitif will transport us to the Parma of the late Nineteenth Century, era of the birth of Borsari.
• Piazza Giuseppe Garibaldi - We will walk through Garibaldi Square, overlooked by beautiful buildings such as the Captain’s Palace, the Town Hall and the Governor’s Palace, and also shops, restaurants and cafes which have earned the town the title of “UNESCO Creative City of Gastronomy”.
• Parma - A fresh pasta shop is a must-see stop walking through the city of Parma, to learn about the ingredients of the famous Emilian homemade pasta and its different shapes, to discover the flavors of typical dishes and curious anecdotes.
• Parma - We will visit a traditional Deli shop to discover the gastronomic delicacies that have made the city of Parma famous in the world, Parmigiano Reggiano, Prosciutto di Parma and the tasty products of the Parma charcuterie such as Culatello di Zibello, Fiocco, Strolghino, Salame Felino, Coppa, Pancetta, Gola, Culaccia, Spalla Cruda and Spalla Cotta di San Secondo Parmense.
• Parma - We will visit to the San Filippo Neri Antique Pharmacy, a fascinating place hidden in the heart of the historic center, guardian of the cosmetic and pharmaceutical heritage of the city. A galenic laboratory that has preserved untouched its structure dating back to 1789, the perfect place to discover, touch and smell the raw materials once used by apothecaries and perfumers and flip through the ancient recipe books based on natural ingredients, a legacy of ancient knowledge.
• Parma - We will conclude our immersion in the colors, scents and aromas of the city with an unusual tasting of artisanal gelato, capable of recalling different olfactory memories related to the city of Parma and its territory.

• San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio entrance fees
• Glauco Lombardi Museum entrance fees
• 6 Food and Wine Stops and 4 stops dedicated to the history of Perfume
• A visit to an Acqua di Parma store
• Vertical Tasting of Parmigiano Reggiano Cheese
• Chopping board of cold cuts: Prosciutto di Parma, Culatello di Zibello, Culaccia, Coppa, Spalla and Salame Felino
• Traditional Fresh Homemade Pasta (2 types)
• Traditional Balsamic Vinegar
• Traditional Sandwich or Focaccia
• 2 Glasses of DOC Parma Hills Wine
• Bottled water
• Coffee and/or Tea
• Traditional Cakes/Pastries
• Expert licensed tourist guide
• A fragrant aperitif

Parma, renowned for its gastronomy and perfume, offers a captivating stroll through its elegant and traditional city center shops, sure to engage and delight the senses. This journey will enchant the eyes, nose, and palate with the discovery of the culinary treasures that have made Parma famous worldwide, such as Parmigiano Reggiano, Prosciutto di Parma, and the delectable products of Parma’s charcuterie, along with handmade fresh pasta, and traditional desserts and pastries. Visitors will also explore the fragrances of Parma, beginning with the iconic Violetta di Parma, a symbol of the city and its era. After an enjoyable visit to the Violetta di Parma 1930 shop and an immersive sensory experience at an Acqua di Parma store, where the brand’s history and new variations are explored, a fragrant aperitif featuring ancient fruits and forgotten drinks will transport guests to late 19th-century Parma, the era of Borsari’s inception. The journey will reveal the key figures in Parma’s perfume industry through a captivating visual-olfactory sensory experience, evoking various scent memories associated with the city and its surroundings.

• Minimum drinking age is 18 years.
• Please advise of any specific dietary requirements at time of booking.
• Vegetarian and gluten free options available with prior notice, please advise when booking.
• A moderate amount of walking is involved (3 km).
• It is recommended to wear comfortable shoes without high heels.
• This is a private tour, run exclusively for you and your family or friends.
• The order of sites and places visited may be subject to change depending on the availability of shops, restaurants and museums.

For a full refund, cancel at least 24 hours before the scheduled departure time.