• Place Maurice Barrès - A small figure awaits on the steps of the Church of Notre-Dame-de-l’Assomption. But don’t be deceived! Behind her stands the woman who established one of the most remarkable female empires: Gabrielle “Coco” Chanel.

In front of the Church of Notre-Dame-de-l’Assomption, embark on a journey into the captivating world of Coco Chanel. The church is a significant choice for Chanel. As Gabrielle recounted, she “died” for the first time at twelve when her father left her at an abbey under the care of nuns. From this disciplined religious setting, Chanel drew her initial inspirations.

• 21 Rue Cambon - In front of the first Chanel boutique at 21 Rue Cambon, discover how Gabrielle, once an unknown young woman, transformed into “Coco,” a persona that accompanied her throughout her life.

The tour will pause in front of the boutique but will not enter.

• 31 Rue Cambon - The journey continues next door, in front of 31 Rue Cambon, which became Chanel’s headquarters. Here, understand the essence of Chanel style and its impact on women’s lives: the liberation of the body, social norms, and its societal influence—a legacy still evident today. In front of the Chanel boutiques, the “Grande Mademoiselle,” as she is known, will ensure you know your classics! Which Chanel creations revolutionized fashion history? How do her designs reflect her personal life? Don’t worry if the little black dress or the “cloche hat” are unfamiliar—Mademoiselle will be pleased to enlighten you.

The tour will pause in front of the boutique but will not enter.

• Ritz Paris - In front of the Ritz Paris façade, discover the grandeur of Place Vendôme, with its luxury boutiques, the ever-present Chanel store, and the renowned Ritz Hotel. Gabrielle will, of course, share the story of her iconic perfume, Chanel No. 5, inspired directly by the square’s architecture.

The tour will pause in front of the Ritz but will not enter.

• Colonne Vendome - Place Vendôme will also unveil the rivalries and grudges that fashion designers openly display. Many aspire to dethrone Chanel, and many resent the Grande Mademoiselle’s presence in areas they deem inappropriate. Initially a hat designer, then a dress creator, Chanel revolutionized perfume… and now she ventures into jewelry! The jewelers of Place Vendôme would never recover.

But Place Vendôme is also where the darker aspects of Coco Chanel’s life emerge: her “dark” years, her shadows, and the accusations that continue to spark debates and controversies. Chanel remains a figure of chiaroscuro, determined to succeed… but just how far was she willing to go?

• An immersive street tour with a professional actress staging Coco Chanel

• Entering in the Ritz Hotel
• Entering in the Chanel shops

Enter the fascinating realm of Gabrielle “Coco” Chanel, the mastermind behind one of the most legendary fashion houses ever. This captivating experience delves into the life of a woman who revolutionized both herself and the fashion world, unveiling her challenges, victories, and the complex relationship between her identity and the Chanel brand. Stroll by the Ritz and the Chanel buildings on Rue Cambon as you explore the dual nature of Coco Chanel’s existence—her genius and her mysteries. Discover the story of how Gabrielle became Coco and how she built the empire that carries her name.

• Delve into the life and legacy of fashion legend Gabrielle “Coco” Chanel
• Learn about the personal challenges and successes that shaped her path
• Engage with the profound story behind the Chanel brand’s worldwide acclaim

For a full refund, cancel at least 24 hours before the scheduled departure time.