Jul 19, 2025
Ait Ben Haddou great, tour arrangements unclear, sloppy and unprofessional - The tour of the village at Ait Ben Haddou was excellent, with a professional guide who looked after us well, and explained about the film studios, the families who live there. and their Berber traditions. . For this experience alone, the tour was good value., and I would rate this 5/5.
The information said we would be invited to take tea with one of the families in the village, this didn't happen, We did sit for a while in an area where we could buy water and soft drinks, but tea wasn't offered, nor was it clear from the information whether the tea would have been free, or whether it was an extra.
We decided to join the group meal for the pleasure of mixing with some of our fellow travellers. The restaurant was large and airy, the food fine, not the best we have had in Morocco, but at 123 dh plus drinks, not bad value. There were various set menus with a choice of salad or soup as a starter, then a couple of tagine options, couscous, brochettes and pizza. Portions were generous. There was fruit and yogurt for dessert.
For the rest, the organisation was dire ! This has taken my overall rating down to 2/4.
It got off to a bad start, thanks to sloppy and unprofessional booking arrangements (more of this below **).
The pickup was on time, although we were then taken to a somewhat seedy spot behind a petrol station near the Djma el Fna, where lots of buses and drivers seem to congregate. We waited here to wait here for about half an hour in horribly hot conditions while passengers from other locations joined us. At this point we were transferred onto another minibus. I get that this is probably an efficient way of arranging transfers from various hotels, but the heat on the bus while we waited was awful.
The trip out was horribly hot and uncomfortable, as the aircon didn't appear to be working. For those near the front, there was a bit of ventilation from the open driver's and front passengers' windows, but our own windows didn't open. We complained to the driver, but there was no improvement on the outward trip. The aircon worked better (but not amazingly well) on the way back. I suspect the young lad who had moved to the front passenger seat simply played with the controls until he got it running full blast, then closed the windows, giving it a better chance of working efficiently.
The driver was friendly and spoke enough of several languages to explain the stops on the way to Ait Ben Haddou (one photo stop, one drink/loo break). It was a bit disconcerting to see him using his phone in one hand with only the other hand on the wheel as we went along the twisty roads, but I assume the rules regarding handheld phones are different in Morocco.
The next problem came when we visited the Atlas Studios, supposedly a key part of the trip. However, after we had got off the bus and moved towards the entrance, the driver implied the stop was optional and that if we all wanted to stop, that was fine, otherwise the tour would move on to the town of Oarzazate. As people began moving back to the bus, we joined them, thinking the majority view was to leave, and that we had no choice, although there was no discussion or show of hands . The cost of entry was 80dh, which we had checked in advance, I have no idea whether it was worthwhile or not as we understood the group decision was to leave,. It later emerged that two people had opted to stay and be picked up an hour later, but these people had to miss out on the Ouarzazate town part of the trip. It was chaotic.
We then moved onto Ouarzazate town where we had about 45 mins to visit the cinema museum and the Kasbah Taourirt. It would have been difficult to fit both into the time. We opted for the Kasbah, which was interesting and had some good views, although there is a lot of reconstruction work following the 2023 earthquake. It isn't clear from the info whether entry fees to these places should have been included or not, but in the scheme of things, they weren't very expensive.
Bottom line, out of the three sights we expected to see in Ouarzazate, if you opted for the Atlas Studios, you would miss out on the others, and if you by-passed the studios there was only time for EITHER the kasbah OR the cinema museum in the town itself.. So of three places promised, only one is possible.
** BOOKING ARRANGEMENTS UNPROFESSIONAL AND SLOPPY
We were staying in the Medina, and the address of our riad wasn't one of those listed, so I cut and pasted the address sent me by my riad management into my booking form for this tour, expecting to be given a meeting point just outside the Medina. The organisers came back to me and said it would cost a bit extra (150dh) but that they would be able to pick us up from our riad. I was a bit surprised, so shared our address again, requesting confirmation, to which the response was 'well confirmed'. The visit was scheduled for the next day. This was all done over WhatsApp, so I have a written record.
We were out all of the day preceding the Ourzazate tour, and had little access to internet, but in the evening we were chatting to the guy who looks after our riad, and he was really surprised the tour company had agreed to pick us up from the riad. We checked the details, and discovered that while we had been out, the tour company had sent through a link to the place they expected to meet us which was completely different from the address I had sent them and on the other side of Marrakech. There then followed a bizarre WhatsApp exchange with the tour company where they kept telling me to send them a google maps link to our address, which of course (as they acknowledged), is almost impossible from the middle of the Medina, I sent them the riad address a few times and screenshots of my booking form and the earlier WhatsApp conversation confirming our address, but they insisted their operative had cut and pasted the address correctly from my booking form into google maps, and that it linked to the pickup place they now proposed.
I tried this for myself, their hotel does come up on a google search (which our riad doesn't) , but it is spelt differently and the address is completely different, so their operative obviously didn't check the name and address properly and was being very sloppy.
After some really tedious exchanges, they suggested a third pick-up point a few minutes' walk from our riad, so it was obviously possible for them to identify our address if they made the effort. They said there would be no charge for this, which appears to be a pickup point on the edge of the Medina used by many tour companies,
Meanwhile, apart from a vague apology for 'any inconvenience', the customer service operative was still insisting their original sloppy operative, who had agreed to pick us up directly from the riad, even confirming this when I checked, 'was doing his work as should be' and implying the problem was somehow my fault !
Mistakes happen, trying to defend the indefensible is ridiculous and grossly unprofessional
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