Negril Beach and Rick's Café Tour: Explore the Stunning White Sand and Enjoy Reggae Music

Join us on a tour of Negril Beach and Rick’s Café! Experience the stunning white sand, enjoy reggae music, and watch daring cliff diving at sunset.

Duration: 8 hours
Cancellation: 24 hours
Highlights
  • Margaritaville Negril - Spend a few hours relaxing at the famous Jimmy Buffet’s Margaritaville located in the center of Negril’s pristine white sand seven-mile beach.
  • Rick’s Cafe - At Rick’s Café enjoy a live reggae band and a party atmosphere as you watch spectacular sunset and daring cliff diving.
What's Included
  • Private transportation
  • In-vehicle air conditioning
What's Not Included
  • Gratuities
  • Transportation to & from Excellence Oyster Bay
  • Transportation to & from Royalton Blue Waters and White Sands
  • Transportation to & from Ocean Coral Spring and Eden Bay
  • Lunch
Additional Information

Experience the beauty and tranquility of seven miles of uninterrupted white sand beach, savor the sun, and throw off all inhibitions. The Experience starts with a scenic ride along the coastline. We then make our way over to Negril Beach. Spend a few hours relaxing at the famous Jimmy Buffet’s Margaritaville located in the center of Negril’s pristine…

Location
Margaritaville Negril
Norman Manley Boulevard
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.8
(27 Ratings)
5 stars
4 stars
3 stars
2 stars
1 star
Jacob_m
Aug 4, 2025
Bradford was amazing! He... - Bradford was amazing! He took us to get some Jamaican beef patties. The best I've had. He took us souvenir shopping, and he stopped and let us get a picture in front of the Negril sign. He took us on to Margaritaville and Rick's Cafe where we had a great time. He was very informative on the Jamaican culture. He took good care of us and we had an amazing time.
Review provided by Viator
Terry_j
Jun 17, 2025
Fun Tour in Jamaica - It was a very good tour. Our driver, Bradford picked the four of us up on time from our resort. He was very informative, funny and accommodating. We enjoyed the beach at Margaritaville, had lunch at the Jerk shack and watched the cliff jumpers/divers and entertainment at Rick’s Cafe. Thanks Bradford for a memorable experience.
Review provided by Viator
Louise_r
Jun 2, 2024
Fantastic trip - Bradford, our driver was a blast. Very charismatic and chatty, and his music was great for the long drive. Margaritaville was lovely and fun. The beach is silky and the sea is crystal clear. I had a lovely beach massage and bought some local mangos from a trader. The bibe was just right, great dj and fun games on the beach if you wanted to join in. Then we went to Ricks cafe and managed one of the smaller jumps. The food was outstanding and the waitress was so nice and sweet. Food came quickly, i highly recommend the cajun prawn pasta! Absolutely delicious! The rain ruined the full pleasure of the trip and we got no sunset but it was a great trip overall.
Review provided by Viator
Annalee_a
Mar 1, 2024
Amazing day - Driver professional and gave us lots of history of Jamaica as we were driving there from Montego Bay. Dropped us off at a lovely bit of seven mile beach and waited until we were ready to leave. Went to Ricks cafe for sunset and was not disappointed, great atmosphere
Review provided by Viator
Anna_m
Nov 1, 2023
Best Private Tour - Our tour guide was amazing and we definitely enjoyed our private tour. Our tour guide catered to our every desire of what we wanted to do while in Negril.
Review provided by Viator
Erica_c
Mar 28, 2023
Yeh MON - Such an amazing time and the customer service from Brad was phenomenal. He made sure we were greatly taken care of
Review provided by Viator
Liannedana_g
Dec 6, 2022
Great time! - Wonderful experience with Toni, our guide. We had a wonderful beach day in Negril from Margaritaville. Do prepare for vendors that will speak with you on the beach area. We then headed to Rick's cafe to view the sunset. My husband also did the 25ft and 35ft cliff jump. So exciting!
Review provided by Viator
Deepak_s
Nov 19, 2022
Jamaica - Our driver tony was amazing on time, information he gave us about Jamaica and the island was a eye opener, the beach and Rick’s cafe is a must
Review provided by Viator
Gennaroe569
Aug 9, 2025
A little Caribbean paradise! - The beaches of Montego Bay are a daydream: fine white sand, warm turquoise sea, palm trees swaying in the wind. The atmosphere is relaxed and welcoming, with reggae music in the background and smiles everywhere. The water is perfect for swimming or snorkeling: colorful coral reefs and tropical fish just a few meters from the shore. The beach bars offer great cocktails and Jamaican specialties, to enjoy while watching the sunset. A place that conquers the heart and invites you to return. If you are looking for the true spirit of the Caribbean, this is the place!
Review provided by Tripadvisor
Lavasha_w
Feb 9, 2023
Loved it - We had a ball took my fiancé for her 25th birthday she didn’t wanna leave everyone was soo nice great hospitality I will be back in the next two years for sureee
Review provided by Viator
From $59
up to 15 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).