• Memphis Rock ‘n’ Soul Museum - Established by the Smithsonian, this museum chronicles the origins of rock and soul from modest Delta roots to worldwide acclaim. Genuine artifacts and personal narratives illustrate how Memphis influenced the sound of the 20th century.
• Handy Park - Named in honor of W.C. Handy, the Father of the Blues, Handy Park is a place where live music resonates almost daily. Find a seat, enjoy the melodies, and experience the vibrant and spontaneous spirit of Beale as it was intended.
• First Baptist Beale Street Church - Constructed by formerly enslaved individuals in the 1860s, Beale Street Baptist Church serves as a pivotal symbol of Black history and faith. It once welcomed civil rights leaders and continues to be a powerful testament to resilience and community.
• A. Schwab - Enter A. Schwab, the oldest store on Beale Street and a living testament to Memphis history. Established in 1876, this unique emporium still offers everything from voodoo charms to vintage souvenirs—embodying the city’s soulful blend of old and new.
• Old Daisy Theatre - Originally a bustling vaudeville venue, the Historic Daisy Theater opened in 1917 and featured some of the greatest Black performers of its era. Its stage still resonates with the laughter, rhythm, and creativity that characterized early Beale Street entertainment.
• The New Daisy Theatre - Since the 1930s, the New Daisy has been a springboard for emerging talents and legendary acts alike. From punk to blues to hip-hop, this Beale Street landmark has hosted decades of memorable performances.
• Withers Collection Museum & Gallery - This museum safeguards the impactful photography of Dr. Ernest Withers, who captured the civil rights movement and Memphis life with authenticity and grace. His images provide a compelling glimpse into the soul of the city.
• Ida B. Wells Marker - This historic marker commemorates journalist and activist Ida B. Wells, who initiated her pioneering anti-lynching campaign right here in Memphis. It stands as a quiet yet profound symbol of bravery in the face of injustice.
• Memphis Music Hall of Fame - Honor the artists who crafted America’s musical legacy—from Elvis and B.B. King to Aretha and Isaac Hayes. This museum animates their stories through rare memorabilia, recordings, and the true spirit of Memphis.
• Statue of Elvis - The King remains a presence on Beale, immortalized in bronze just steps from where his career took off. Pause for a photo and envision young Elvis absorbing the sounds that sparked a revolution.
• Robert R. Church Park - Once a center for community events and music festivals, this park pays tribute to Robert R. Church Sr., the South’s first Black millionaire. His legacy of empowerment and progress endures in the heart of Beale Street.

• Unlimited access with flexible usage
• Audio guide and digital route map
• App and tour download

• Smartphone (bring your own)

Delve into the lively history of Memphis with a self-guided walking tour of Beale Street, the birthplace of the blues. Stroll through this legendary area, where music and culture blend under the glow of neon lights. Uncover notable landmarks such as the Beale Street Baptist Church and the Withers Collection Museum & Gallery, which highlight the rich African American heritage and civil rights legacy. Explore A. Schwab, the oldest general store, and the historic W.C. Handy Home and Museum, dedicated to the ‘Father of the Blues.’ The tour concludes at the Memphis Rock ’n’ Soul Museum and the Memphis Music Hall of Fame, celebrating the musical evolution that echoes through this iconic street.

• Self-guided tour offers the freedom to explore at your own pace
• Discover renowned sites like Beale Street Baptist Church and A. Schwab
• Learn about legendary musicians and civil rights leaders who shaped Memphis
• Visit contemporary landmarks including the Memphis Rock ’n’ Soul Museum

For a full refund, cancel at least 24 hours before the scheduled departure time.