Rural markets are typically held once a week. In the village of Ida Ogourd, locals gather on Wednesdays for their weekly shopping and to socialize with friends. This market is a warm, family-oriented event located on a small hill in a fertile region just 20km southeast of Essaouira.

Visitors traditionally arrive by donkey to purchase their necessities for the upcoming week, and the “Donkey Parking Lot” surrounding the market is truly a sight to see!

At the market, one can find a variety of items including vegetables, fruits, spices, housewares, tools, and construction materials, along with various services: a blacksmith fitting new horseshoes on donkeys, a welder mending pans, kettles, and teapots, and a cobbler repairing shoes.

Particularly noteworthy are the barbers under tents, creating a charming and unique barber shop experience!

As visitors wander through the market, they gain fascinating insights into the lives of farmers in this region, along with background information on Berber culture in the Haha province. The market tour concludes with a cup of tea while observing the bustling scene.

Following the market visit, there is an opportunity to explore an Argan cooperative to learn about the production of the valuable Argan Oil, a product exclusive to this area. Observers can watch Berber women meticulously extracting oil from Argan fruit kernels using a delicate, traditional hand process. Naturally, tasting this exquisite oil, known as “Morocco’s Gold,” is a highlight of the visit.

• Private transportation
• Tea and coffee

Rural markets are typically held once a week. In the village of Ida Ogourd, every Wednesday, locals gather for their weekly shopping and to socialize with friends. This market is a warm, family-oriented event located on a small hill in a lush area just 20km southeast of Essaouira.

Traditionally, market-goers arrive by donkey to purchase the necessities for the upcoming week, and the “Donkey Parking Lot” surrounding the market is truly a sight to see!

At the market, visitors can find a variety of items including vegetables, fruits, spices, housewares, tools, and construction materials, along with various services: a blacksmith fitting new horseshoes on donkeys, a welder mending pans, kettles, and teapots, and a cobbler repairing shoes.

Particularly noteworthy are the barbers under tents, creating charming open-air barber shops!

As visitors wander through the market, they gather fascinating insights into the lives of farmers in this region, along with background information on Berber culture in the Haha province. The market tour concludes with a cup of tea while observing the bustling scene.

Following the market, a visit to an Argan cooperative offers a chance to learn about the production of the valuable Argan Oil, a product unique to this region. Observers can watch Berber women meticulously extracting oil from Argan fruit kernels using a delicate, traditional hand process. Naturally, tasting this exquisite oil, known as “Morocco’s Gold,” is a highlight.

For a full refund, cancel at least 24 hours before the scheduled departure time.