Jul 2, 2025
Enjoyable Special Tour! - We only had a short time in Loja, but through our hotel we booked a special after dark tour that we truly enjoyed and found very informative! We chanced upon a religious procession as well as an indigenous dance group. There’s no telling what you might find, but just wandering around the streets with a knowledgeable local guide at night was a fascinating experience.
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Jun 13, 2025
Great way to learn the history of Loja - Jonathan was excellent. He is very knowledgeable about Loja and its history. He was very good about distinguishing between the truth and historical myths that Lojans are told.
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Jun 5, 2025
Loja with Jonathon are not to be missed - We contacted Jonathon at the last minute. We were in Cuenca and wanted to see Loja and in particular the local coffee scene. We also like hiking. He quickly responded and provided us a wonderful 3 day customized itinerary. He is a wonderful tour guide. We spent most of one day learning so much about Loja. A city we barely had on our radar is now a must see when we talk to our friends. On the same day he took us on a hike to a beautiful waterfall. On day two, Jona arranged a tour and tasting at a coffee farm near Vilcambaba and a tour of the village as well. Jona then arranged a trip, on day three, around our difficult flight times, at Saraguro, also a delight. Jona spent hours after a long day visiting coffee houses in Loja so we could buy the best Ecuador had to offer before we went home. We are not a big fan of tours, would rather feel the place on our own, but Jona allowed us to do that in a fashion that would have taken several weeks in 3 days. I will b recommending Jona and Loja to any of our friends travelling to Ecuador.
Review provided by Tripadvisor
May 20, 2025
Don't think - just book! - My brother was planning to move from the US to Loja based on research and we travelled together to Ecuador for him to get to know Loja and be sure it met his needs and expectations. Jonathan was able to accommodate us last minutes for a cultural walking tour and a tour of the best neighborhoods to live. It was so informative and helpful my brother asked Jonathan to find him an apartment and he gave us a referral to an English speaking attorney to handle immigration paperwork. In a span of 5 days my brother met with the attorney, signed an apartment lease and learned an amazing amount about his soon-to-be new home. Aside from being articulate and knowledgeable, Jonathan is a great human being. I look forward to annual trips back to Ecuador to visit my brother and plan to book an excursion every time with Jonathan.
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Apr 25, 2025
Tour of a Loja's culture and neighborhoods - We had a mixed walking and driving tour of Loja's culture and neighborhoods over two days. Jona showed us beautiful historic churches, vibrant markets for fresh food and flowers, locally grown and award-winning coffee, views, history, and fun local food! We also saw what it is like to live in different areas of Loja and the pros and cons of each, and enjoyed that there is such a variety of options. I would travel with Jona as a guide again! The city is even prettier than my photos show because we had some clouds and rain. Trust others' photos for a pretty sunny day.
Review provided by Tripadvisor
Jul 18, 2024
To learn about Loja, use LifeinLoja tour services! - To learn about Loja, I contacted LifeinLoja to arrange a customized city tour. For 5 hours, Jonathan and I visited markets, museums, churches, squares, galleries, and houses in the downtown area. Then I enjoyed a private coffee tasting at the Kaweh coffee shop. Their beans consistently earn international coffee competition awards, as their trophies on display prove. Jonathan provided an excellent orientation to history, culture, and life in Loja, personalized to my particular interests. I highly recommend Jonathan's services. You may contact him at
[email protected]
Review provided by Tripadvisor
Apr 30, 2024
One of the best city tours in the city! - Walking through the center of Loja and immersing yourself in its streets was one of the best activities I could plan during my trip. Loja is a city full of art, culture and history in every corner, without a doubt a worthwhile destination.
I highly recommend the city tour with Jonathan, a person passionate about culture and his work, who will be in charge of making the tour an exceptional experience.
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Apr 28, 2024
Loja, A Hidden Gem - Calling all anthropology & sociology lovers- this was an excellent city and history tour hosted by Jonathan of Life in Loja!! This tour was a beautiful exploration into the hidden gems of Loja’s history; a definite must book if you’re visiting Loja.
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Apr 24, 2024
An exceptional walking tour - Today I took a tour of the city of Loja with Jonathan and it was an exceptional experience.
His knowledge of local history and culture is impressive. It is deep and, at the same time, entertaining.
Their conversation was also very pleasant.
I also thank him for taking me to visit the Kaweh specialty coffee shop where I had the most surprising coffee of my life. A delight of flavor and aromas and a beautiful color.
Thank you so much!
Review provided by Tripadvisor
Feb 1, 2024
A very engaging walking tour - We were so happy with Jonathon's walking tour. He's knowledgeable, passionate, and engaged with the lovely city of Loja. We enjoyed the histories he shared, as well the museums and statues. I highly recommend his tour, especially at the beginning of your visit to help set the stage for your enjoyment of Loja. Thank you, Jonathon.
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