King of Coffee Tour: Learn Roasting Processes and Taste Artisanal Coffees in a Historic Setting

An opportunity to learn about the roasting process in a centuries-old house that has been in operation since 1912 without changing its traditional characteristics. In addition to the opportunity to taste a delicious espresso or popsicle and, for a fee, take home quality, artisanal, special and award-winning coffees.

Duration: 20 minutes
Cancellation: 24 hours
Highlights
  • R. Gonçalves Dias, 34 - At Rei do Café, visitors will be immersed in the history and tradition of Coffee in the city of Santos, the roasting house will be presented and the roasting, grinding and packaging process will be explained. Afterwards, you can go to the café counter for an espresso tasting and discover the varied menu of traditional, special and award-winning coffees.
What's Included
  • Visit to the Roasting House
  • Tea and coffee
Meal Options
  • Coffee popsicle - co Branding Kascão
  • Brigadier Coffee - handmade
Location
R. Gonçalves Dias, 34
Rua Gonçalves Dias
The King of Coffee is on the corner, a yellow house
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
5.0
(213 Ratings)
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1 star
Christian_c
Jul 29, 2025
Excellent cultural and historical experience - Great tour with a lot of history and culture, I recommend everyone to meet and explore this incredible tour with very skilled people.
Review provided by Viator
Ingridlummy
Dec 30, 2024
Who appreciates coffee, finds wonderful - For those who appreciate and know coffee, they find the quality wonderful. There's a few types, from traditional to jacuzzi. There is a small sample in the grain preparation equipment store, and there is also the cafeteria for those who want to have coffee and make a snack, whether sweet or salty. Many of their sweets contained coffee. I saw there's ice cream cart too, but at the time we went there wasn't. The price is good for the quality they offer. It is located in the central region of Santos.
Review provided by Tripadvisor
Heberf2022
Jul 19, 2024
Imperversible - Nice place, clean and exhales a smell of coffee during the toast that can be felt to meters away. It is worth a good coated coffee accompanied by excellent cheese bread. And the prices are fair and worth every penny.
Review provided by Tripadvisor
Rogerioz578
Jul 13, 2024
Break for a great coffee! - Delicious coffee, perfect hot chocolate! Very clean environment and great attention to customers. Tables at your disposal and located in the heart of the city.
Review provided by Tripadvisor
237ericr
Dec 26, 2023
Traditional cafe in the center of Santos - Nice, traditional place with delicious, quality coffee. Whenever I can, I stop by to enjoy a good coffee.
Review provided by Tripadvisor
581andreluiss
Dec 26, 2023
Amazed - Excellent place! Wonderful cafe, very clean and pleasant place. The historic center is one of the best in Brazil.
Review provided by Tripadvisor
Marcelomy1023po
Dec 26, 2023
thousand note - I've been drinking this coffee since 1985, best coffee rated a thousand, I love the king of coffee and my uncle bought it years before me
Review provided by Tripadvisor
Laylaml
Dec 26, 2023
Cafe in the center - Best coffee in the center of Santos!! It's in front of our company and we always go there to have a good coffee after lunch!!
Review provided by Tripadvisor
Paulob294
Dec 25, 2024
Not worth knowing - Okay, to visit the torfation you need to schedule on a specific website, but the website requests the card number and security numbers, but you do not have the option to choose the time.
Review provided by Tripadvisor
Andre_t
Jul 17, 2025
Disappointing! - The establishment "sells" a visit structured by the craft process of coffee production. However, the care is already a fiasco. The place is unhealthy, both in the production area and in the part of the cafeteria. In practice, there is no scheme to lead the visitor to an experience. A waste of time. It's not worth it.
Review provided by Viator
From $4
up to 15 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).