All Blacks Experience: Māori Culture & Rugby

Immerse yourself in the world of New Zealand rugby and Māori culture at the All Blacks Experience. Discover the power of the haka and learn about the rich history of the national teams in a state-of-the-art interactive encounter.

Duration: 1 hour, 30 minutes
Cancellation: 24 hours
Highlights
  • All Blacks Experience - The All Blacks Experience in Auckland offers a guided exploration into New Zealand’s distinctive Māori culture and the spirit of the renowned All Blacks and Black Ferns rugby teams.
    Ideal for both sports enthusiasts and newcomers, it provides an opportunity to delve into the values of teamwork, respect, and cultural pride…
What's Included
  • Immerse yourself in culture, embrace the spirit, and find inspiration
  • Feel the emotion as you stand and face the All Blacks and Black Ferns Haka
  • Test your skills with the hands on ‘Step-up’ Interactive Activity
  • Feel the energy in the replica changing sheds and walk down the tunnel to face the Haka
  • Explore the values of teamwork, respect, and…
What's Not Included
  • Snacks
  • Lunch
Additional Information

The All Blacks Experience in Auckland offers a guided exploration of New Zealand’s distinctive Māori culture and the legendary spirit of the All Blacks and Black Ferns rugby teams.
Ideal for both sports enthusiasts and those new to the game, it provides an opportunity to delve into the values of teamwork, respect, and cultural pride that are integral to…

Location
88 Federal Street
Federal Street
The All Blacks Experience is located in the SKYCITY convention center.
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.6
(169 Ratings)
5 stars
4 stars
3 stars
2 stars
1 star
O3357jyjanm
Aug 17, 2025
Rugby newbie - Knowing nothing about rugby, this was a great introduction to the history and culture behind rugby in New Zealand. The haka at the end was chilling.
Review provided by Tripadvisor
Bmarc14
Aug 10, 2025
The Best of the Blacks! - The All Blacks experience is a wonderful glimpse into the world of Rugby and the Greatest team of all time… We are now huge All Blacks fans and love watching these guys play.
Review provided by Tripadvisor
D4667yzphilipo
Aug 7, 2025
A fantastic insight into why the All Blacks & Black Ferns are so good - Well what can I say, an amazing experience and you can see from this why the All Blacks are always on form. Shows you how they bring on their players from grass roots. Linda our tour guide was fantastic, thank you Linda
Review provided by Tripadvisor
Nicholasbu9164eo
Jul 6, 2025
AMAZING EXPERIENCE!!!!!!! - The All Blacks Experience was amazing! my partner and I aren't BIG rugby fans, but we REALLY enjoyed it. Its interactive, informative and very educational. It's not just a sport, but sense of community, pride, unity, and a shared identity/culture. Our guide, Nick, was great! he was fun, insightful and engaging. would 100% do it again! put it on the list for your next Auckland adventure, you won't regret it!
Review provided by Tripadvisor
Escape41905518168
Jul 4, 2025
Great for hard to please teenagers - Found this a amazing experience, hard to find much that keeps teenagers happy on a family holiday, if you know you know lol, but both ours aged 14 and 16 loved it, said it was best thing they did while in Auckland, having Iain Jones come in and talk made my hubby's day as well. Really recommend this tour very cool.
Review provided by Tripadvisor
Nik
Jul 2, 2025
Definitely worth a visit - The staff were really friendly and knowledgeable, clearly loved and cherished their teams! Was amazing to be able to see the stone before it left after our tour being able to witness it being blessed! The interactive part at the end was highly enjoyable even if I wouldn’t make the team with my skills!
Review provided by Tripadvisor
Suzq0420
Jun 26, 2025
Great Indoor Activity to Do While in Auckland - We loved our All Blacks Experience. This immersive attraction in the heart of Auckland brings the legacy, pride, and power of the All Blacks to life in an unforgettable way. Rueben, our guide, was fantastic; guiding our group through the history of New Zealand rugby with state-of-the-art visuals, interactive exhibits, and personal stories from past and present players. We LOVED seeing the haka performance—projected in full surround sound. It gave me a deep appreciation for the cultural roots and fierce spirit of the team. I really enjoyed, even though my skills are weak, testing my skills in the interactive zone, which is great fun for both kids and adults. The staff were knowledgeable and passionate, which made the experience even more special. Whether you're traveling with family, friends, or solo, the All Blacks Experience is wonderful. I highly recommend!
Review provided by Tripadvisor
Mellita
Jun 23, 2025
Great for even the non rugby fans - I am not a Rigby Union fan or even a Kiwi but dragged along with my partner... Even I found this great and learnt some really interesting history.
Review provided by Tripadvisor
Nellyhenriquez
Aug 11, 2025
All right. - Very well located and very dynamic and fun museum. A lot of screens ES the only thing I'd say is wrong but POR all right
Review provided by Tripadvisor
Navigate33303288439
Jul 10, 2025
Great however lacked any reference to the mighty All Black forward play. - Haka room was fantastic. Disappointed there was no reference to the scrum and the job that forwards do. Very 'back' orientated. Was a great outing and a very worthwhile. Merchandise Shop was great at the end of tour.
Review provided by Tripadvisor
From $38
up to 10 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).