Apr 27, 2025
Bucket List Dream Come True! - I do not drink Coca Cola very often. Still, it has been on my bucket list to visit the World of Coca Cola. I can now check it off my bucket list after visiting this past Easter Sunday. Spent over 2 fantastic hours here, and I enjoyed every minute of it. From the time we walked inside to the time we exited the retail shop, it was great!
It was fun learning about the history of how Coca Cola came to be. Terrific seeing all the Coca Cola memorabilia. My absolute favorite part of visiting the World of Coca Cola was the tasting area. Tasted several dozen Coca Cola products from all over the world. I was thinking that all the drinks would be Coca Cola from different countries. I believed that they made Coca Cola differently in each country. To my delight, this was not the case.
Coca Cola makes all kinds of products including Sprite, Fanta, Minute Maid, and many other brand names. In the tasting area, there are several fountain drink stations where you can sample beverages from all over the world. My favorites were the Sprite from Romania, the Fanta Sour Plum flavor from China, and the Beverly flavor from Italy.
Have to warn you that most folks were not fond of the Sour Plum flavor from China. It smelled and tasted like bbq sauce. Strangely refreshing to me. Wifey and I really liked the Beverly flavor. From what we observed, we were the only ones who liked it. It was funny to watch everyone's negative reaction who tried the drink. Wifey and I liked the bitter grapefruit taste.
Overall, it was an AWESOME time at the World of Coca!! Well worth the price of admission!!
Review provided by Tripadvisor
Apr 20, 2025
I’d give it 2 “meh’s” out of 5. If I hadn’t been able to get a discount bc I bought some group experiences, one “meh.” - We got our tickets with CityPass. Our main goal was to hit the aquarium and we got the deal to see the aquarium, Coca Cola and 3 other places. I actually had high hopes for Coke, as it’s an American Icon.
The reality, had I not gotten the tickets thru city pass and got a pretty good deal on the aquarium, I would have been bent paying our full price to go in Coca Cola world.
First they herd you into the first “presentation,” where you line up (or group up) before being admitted into the next presentation. In that main (first room), they talk about some art work and some giant coke bottles having been painted by some of the Olympians during the Olympics in 96. Pretty boring.
Part 2- move to the next presentation where they have quite a bit of coke memorabilia, a dude talks for 12-15 minutes and points a few things out. He said there were over 100,000 pieces of memorabilia in the room, but I found that sort of hard to believe.
After 15 minutes of that, they then move you into another room where you watch a 6 minute video which really didn’t make a lot of sense. I still can’t quite figure it out. But… well, whatever.
You’re then moved onto the awe inspiring view of the “vault,” where allegedly, the secret recipe for CC is hidden and is under high observation and security. You get a view of the vault door, you can’t get closer than 3 feet, or allegedly, an alarm will sound and the coke police will show up.
After that, you’re set free to wander about 3 different rooms. One of which is “smells” where you can stick your nose in front of a panel and open up the little keyhole and somehow smell something. The smell is supposed to bring you back to some point in your life like, supposed one of the smells might be the smell of a boiled cinnamon stick and it might bring you back to thinking of Christmas.
There were probably maybe 20 to 30 of these different panels, of which 20 to 30 of them were covered in grimy Fingerprints and hand marks and really, most of them smelled like bad breath or dirty hands. I was unable to pick up any scents at all.
I forgot to mention that downstairs hidden behind the bathrooms there is a “lab“ where you can walk through a room and see some of the gold, prescription type bottles and cans and different things that would be may be found in a lab and probably what would amount to being a lot of Very old Coca-Cola memorabilia, but not necessarily with the notable, common day and historical “Coca-Cola“ look to it. You probably could spend a fair amount of time opening up drawers and looking at different things and reading a bunch of stuff but overall it was just kind of crowded and not really super organized.
Back upstairs again, you move from the sense room to another sensory room, which was so underwhelming that I can’t even remember what it was about.
From then they move you to the tasting room where if you can manage to get from point a two point BCND, And make it through the crowds and somehow make it across the sticky floor without getting stuck in place, you can visit three different stations and taste test the cola flavors and cola brands that are available throughout the world. There are probably 10 different flavors ranging from probably at least a dozen which if you are from North America, you might be familiar, and then another at least maybe 20 to 30 different flavors from the around the world (I realize the math doesn’t add up here, I did not actually count the number of flavors at each station, but there was a good number of them).
Once you manage to get through the sticky floor and battle the crowd and managed to somehow get to the flavors because people will stand there with their group of five or six people, and try the flavors over and over again, causing a fair amount of time for you to wait while they take their time retesting and re-tasting different flavors.
From the tasting floor, they move you onto what you would not recognize in modern days as the “cook machine“ that you would find at your local movie theater or restaurant that is the big machine where you touch the different flavors and there are who knows, 60 or 70 different flavor options that pop out of that machine?
So you get your fair share of soda on this trip. There were a number of kids that Moore complaining about upset stomach, feeling buzzed from having too much caffeine, or having stomach aches or feeling like had it. There were other kids buzzing around, clearly on a caffeine or a sugar high and it seems like there were a number of people that sort of had green faces from ingesting too many different types of soda.
At that point the tour is over and they move you to the gift shop, which is quite large and quite crowded and everything from what you would call “vintage” (about replica) collector memorabilia, that kind of stuff you would have wanted to start collecting in the 40s or 50s or 60s and would love to have that collection, but clearly it was all very modern and there really was nothing vintage.
Things were sold from keychains to magnets to stress balls to jackets and shirts and pants and hats and squishy stress, balls, and bottle openers and pretty much anything you could possibly think of was in that gift shop. This was clearly the pinnacle of the “tour“ and the place where hundreds and hundreds of dollars could be spent on starting a collection or buying maybe half a dozen cool Coca-Cola glasses or picking up a retro 1950s high school type letterman‘s jacket that had Coca-Cola written I love it, this is the place that you would go to find anything and everything Coca-Cola.
Myself, I would probably have rather inherited a collection or have purchased a collection of Coke memorabilia versus buying things there.
You can also get a can of Coke for seven dollars is customized with your name and a little background on it, but then you have to decide if you’re going to check your bag and get the thing home or if you want to open it up and drink it before you take it on the plane or, I imagine some people might poke a hole in the bottom of it and drain it out but not in our case we are going to check a bag and we have the can rolled up nicely and we are banking on the pressurization of the airplane to keep the cat from exploding.
That’s pretty much a wrap. Hands down the largest place in the “tour“ is the gift shop and clearly that’s where they wanted you to be. It was crowded, mostly clean, I wouldn’t say it was disorganized, there were probably some nice pieces of clothing in there that maybe folks would purchase and wear, but more really kind of tchotchke type things to buy.
And once you spent your couple of hundred bucks there, it’s all over. So here like the question, what I do it again?. One and done, no need to return. I can’t really think of anything that you might not be able to purchase at coca-cola.com or maybe on eBay or maybe on Amazon, and maybe some higher quality stuff. I’m not saying that it was junk. It was all probably decent quality stuff but again a lot of stuff and clearly where they wanted you to be.
The “auto expect“ section says that you can spend 3 to 4 hours there. I think you would be catatonic if you spent 3 to 4 hours there, whether in trying to read All of the stuff that’s there or trying to taste all of the different flavors, at some point, you would end up in a comma if you were to spend four hours there.
Myself, I was happy to get out. It was just me and my daughter, a shirt, a couple of keychains, a signature Coca-Cola can, and a fridge magnet were purchased and I believe that came to total of $136.
But overall I give it a two out of five stars. I think I was kind of disappointed in knowing that we’re talking about a $300 billion company that has been a staple of our nation, it’s an iconic brand and has a ton of variety and history with our country here in the United States, and also of course, with the rest of the world. I guess my expectations were high, and the overall presentation and experience was kind of low.
Again, would I do it again? No. No way. Is it one of those things you have to do while in Atlanta? Yeah, I would say so, but use something like city pass or another tour company so you’re paying full price. Again, as I paid full price for that experience, I think I would’ve been sadly disappointed where I am only really moderately disappointed.
Overall, it’s a taste test, a little bit of history, and a gift shop. I did ask the lady who was standing in front of the vault if she believed that the special secret sauce recipe was indeed in the vault there at the store and she was rather flipping with me telling me that they don’t have “fake news“ there at the Coca-Cola or world of Coca-Cola Experience, but absolutely the secret recipe is indeed in the vault.
Anyway, I’ve said too much. I think it was underwhelming. Where I recommend it? Only if you can get a discount on it. As I mentioned before we were able to get the zoo and the aquarium and the cook Experience and a couple of other things, I think one of them was the natural history Museum. the other one was the college football, Hall of Fame, which we did not enter. But if that’s your thing, and you get a Coca-Cola experience along with it, then it’s worth it.
Definitely not the highlight of our visit at again, I guess that’s something you need to do. but make sure you don’t pay full price and that somehow you get involved with something like city pass or something else where you get additional venues and events so you don’t feel like you got host on the situation.
Anyway, I would welcome feedback, be interested in hearing your experiences. And my apologies for the super long review, but might as well get it all out there, right? If you completely disagree with me, please don’t hate. I’m open to listening to what you experienced and perhaps it can shed some light on my experience but overall, I believe there was one goal in mind, and that was to get you to the gift shop as soon as possible it’s rather large and clearly the coordinate of the venue. So good luck, enjoy, and I would love to hear back from you. Thank you!
Review provided by Tripadvisor