• Heineken Experience - At your pre-booked timeslot, you enter the Heineken Experience. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

• Blue Boat Company - Then, enjoy a 75-minute cruise provided by Blue Boat. You can use your voucher for the cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.

• Westerkerk - The Westerkerk was built between 1620 and 1631 in Renaissance style according to designs by architect Hendrick de Keyser (1565-1621). He is buried in the church he designed earlier: the ‘Zuiderkerk’. The building of the Westerkerk was finished and completed by his son Pieter de Keyser (1595-1676) and inaugurated on June 8, 1631. The church has a length of 58 meters and a width of 29 meters. The high nave is flanked by the two lower aisles. The three-aisled basilica has a rectangular plan with two transepts of equal dimensions. As a result, the plan for this church was given the form of two Greek crosses connected with each other.

• Canal Ring (Grachtengordel) - Cruising along the famous canals of the old city of Amsterdam

• IJ - Cruising over the IJ river

• A’dam Lookout - A’DAM LOOKOUT is an observation deck with an unrivalled panoramic view of Amsterdam. You’ll see the city’s historical centre, its pulsating port, the unique Dutch polder landscape and you’ll spot the famous canals which belong to the UNESCO World Heritage list. Complementing the experience is a state-of-the-art interactive exhibition and free audio tour about Amsterdam’s history and culture. A’DAM LOOKOUT is located on top of the A’DAM Tower in Amsterdam North.

• Centraal Station - Amsterdam Centraal was designed by Pierre Cuypers, who is also known for his design of the Rijksmuseum in Amsterdam. While Cuypers was the principal architect, it is believed that he focused mostly on the decoration of the station building and left the structural design to railway engineers

• NEMO Science Museum - NEMO Science Museum is an interactive, informal learning environment in which the general public comes into contact with science and technology. Visitors see, hear and experience how scientific phenomena and technology play an important part in their lives. NEMO works closely with the fields of science and education. NEMO is a registered museum and the owner of a significant historical collection.

• The Amstel - Cruising the Amstel river

• Magere Brug - The famous skinny bridge on the Amstel River

• InterContinental Amstel Amsterdam, an IHG Hotel - The InterContinental Amstel Amsterdam Hotel, commonly referred to as the Amstel Hotel, is a hotel in Amsterdam, capital city of the Netherlands, on the east bank of the river Amstel.

In 2007, it was the only hotel in the Netherlands on the list of World’s Best Hotels, and was ranked in 90th place.[1]

The Amstel Hotel is part of the InterContinental Hotels chain. In 2006 the building was sold to Morgan Stanley. In 2011 the Lebanese businessman Toufic Aboukhater bought the hotel. In 2014 the hotel was acquired by Qatar-based Katara Hospitality, but is still operated by the InterContinental Hotels Group

• Rijksmuseum - This iconic museum in the heart of Amsterdam is a must-visit for any culture lover. The Rijksmuseum houses more than 8,000 works of art from Dutch and European history, including masterpieces by Rembrandt, Vermeer and Van Gogh.
• Grachtengordel Amsterdam - Cruising along the famous canals of the old city of Amsterdam

• Entry to the Heineken Experience with 2 free drinks
• 75-minute picturesque City Canal Cruise
• Environment-friendly complimentary earphones for audio guide
• Multilingual audio commentary in 19 languages on the cruise
• Option to select a snack box with sweet, savory treats and a drink

• Gratuities

Take in the magnificent sights of Amsterdam from the canal during a 75-minute boat ride that showcases the historic city center in all its glory. Explore the city’s major attractions, renowned bridges and the 17th-century canal-side buildings. You’ll also discover modern architecture and bridges that exhibit an ancient city deeply steeped in history yet continually evolving and changing.

The option to use an audio guide in 20 languages is readily available. Complimentary earphones will be provided.

Engage in a 1.5-hour solo tour where you’ll get insights into the company’s legacy, the beer production process, and Heineken’s adaptations in the dynamic beer industry while understanding the nuances of creating globally celebrated beer.

Learn about the four natural elements that form this beer and become acquainted with the brand’s sponsorship dealings with Formula 1, the UEFA Champions League and the Rugby World Cup. As a fitting end to your tour, toast with your newfound friends.

Take note, the Heineken Experience is restricted to guests who are 18 years and above!

• Wheelchair seats need to be reserved. Please call 0031 20 679 13 70
• Your ticket for the Heineken Experience is a ticket with a timeslot you chose while making a reservation. You can ONLY enter the Heineken Experience at this specific time. Changing your slot time is NOT possible. The address of the Heineken Experience is Stadhouderskade 78 Amsterdam.
• The timeslot you book is the timeslot for Heineken Experience. You can use your voucher for the City Canal Cruise daily between 10:00AM and 05:00PM from our docks at Heineken Experience and Hard Rock Cafe.
• Please note that your voucher needs to be scanned at Heineken Experience. You can redeem your canal cruise inside one of the ticket offices of Blue Boat Company where a timeslot will be assigned.
• Blue Boat Company has 2 docks: The first dock is located at Stadhouderskade 501 opposite the Hard Rock Cafe. Take tram 1, 2, 5,11 and 12 stop at Leidseplein. from there the dock is a 2 minute walk. The second dock is located at Stadhouderskade 550, opposite Heineken Experience. Take tram 2, 5,and 12 stop at Rijksmuseum. from there the dock is a 5 minute walk or take metro No. 52 and stop at Vijzelgracht. From there the dock is only a 2 minute walk.
• Last City Canal Cruise from Hard Rock Cafe departs at 18:00.
• Last City Canal Cruise from Heineken Experience departs at 17:15.

For a full refund, cancel at least 24 hours before the scheduled departure time.